👋 Welcome! This is a resource list for Digital Marketing Leaders, Creator Marketing Managers, and other professionals working in the creator economy.
In this document, you'll find a curated selection of top industry resources to help you better navigate the industry, keep pace with trends, and deepen your expertise. We'll keep it updated with the latest finds, so bookmark this page for easy access!
If you have any recommendations, resources, or information you’d like to contribute, please DM Zach Piester.
Brought to you by Superstar
Last Updated: April 24th, 2024
Table of contents
- Media sites
- YouTube channels
- Podcasts
- Newsletters
- People to follow on X
- Global events calendar
🗞️ Media covering the creator economy
- Marketing Brew
- Rest of World
- Marketing Week
- Ad Age
- Digiday
- Fast Company
- Adweek
- Techcrunch
- Social Media Today
- Business Insider
- Entrepreneur
- Marketing Dive
- Creator Economy Law
- American Influencer Council
- Wired
- The Verge
- Net Influencer
- The Drum
- Banknotes
- Vogue Business
- Passionfruit
- The Information
- Forbes
🎥 YouTube Channels
Channel | Description | Link |
Influencer Marketing Hub | Leading resource for social media influencers, influencer marketing platforms and influencer marketing agency case studies.
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Means of Creation | Li Jin and Nathan Baschez talk to founders, investors, and creators to unpack broader themes related to the passion economy. | |
Colin and Samir | Colin and Samir break down the latest news in the creator economy from a creator's perspective. | |
Coffee With Creators | Rob Balasabas talks to content creators, influencers, and industry experts about the Creator Economy, and how to continue winning as a content creator.
| |
Jon Youshaei
| Jon Youshaei (Ex YouTube & Instagram) shares what he learned about creators and the creator economy.
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🎙️Podcasts
Name | Description |
Everything you need to know about the Creator Economy. Hosted by Lauren Schnipper and Josh Cohen. | |
Deep dives on DTC, the creator economy, tech & venture capital. | |
Mint is your portal into the web3 creator economy. Host Adam Levy shares a new story every week from the top creators, founders, and collectors making the web3 creator economy a reality. | |
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week, host Ian Shepherd speaks to the businesses supporting the creator economy with new tools and effective means of monetisation. | |
The Creator Feed is a weekly podcast hosted by Renee Teeley and Jim Louderback that covers the latest news and trends in the creator economy. | |
Deep dives into the latest trends, insights, and stories from influencer marketing and the creator economy. Features exclusive interviews with industry leaders and in-depth analysis of key topics. | |
Hosts Qianna Smith Bruneteau and Karston Tannis sit down with creator solopreneurs, innovators, and influencer marketing professionals building the future. Produced by the American Influencer Council. |
✉️ Newsletters
Name | Description | Link |
ICYMI By Lia Haberman | Perspectives on social media news and the creator industry from a CMO, brand advisor and adjunct instructor at UCLA. | |
Lindsey Gamble | Focuses on how influencer partnerships are disrupting the relationship between brands and consumers. Lindsey outlines how everything from selling clothes to concert tickets is being redefined by creators. | |
Saved Drafts | Marketing Lead at Klarna, Juliann Kane, and Melanie (Jarufe) O'Gwyn share their thoughts on everything from pop culture to media and beyond. | |
Creator Economy Law | Explores and analyzes the legal issues surrounding the creator economy, creators, and internet platforms. | |
The Information | Everything you need to know about the new economy, from the platforms to the people to the deals. | |
The Publish Press | Colin and Samir break down the business of creators every Monday, Wednesday, and Friday. | |
Business Insider Creators | A weekly rundown of the latest scoops, trends, and strategies in the creator economy from Business Insider. | |
Tube Filter | Latest updates in the creator space through an entirely video-oriented lens - YouTube, TikTok, etc
| |
The Leap | 5-minute breakdown of advice, tips, and stories from a creator perspective (especially creator monetization) | |
Passionfruit | Digital culture and trends - features profiles of up-and-coming creators, and interviews with established business leaders.
| |
Creator Science | Advice on how to build an audience and in-depth interviews with top creators. | |
Inside the Creator Economy | News, strategy and analysis on the creator economy, media, generative AI and web3 from the former GM of VidCon Jim Louderback. | |
RockWater Roundup | Media and creator economy insights to help operators and investors build better. | |
Creator Economy Live | Inside scoop on all things influencer marketing. Tips, articles, and tools from industry experts to help you level up your influencer marketing in less than 5 minutes every Friday. | |
Creator Economy | Provides practical guides and expert interviews to help product leaders and creators level up. | |
Influence Weekly | News and insights on the influencer marketing: Brand deals, tools, platforms, interviews, and trends. | |
Overheard by a Creator | Covers everything the creator space talks about, but the tech media ignores: ideas, insights, call-outs, and hot takes. | |
The Athletes’ Economy | Newsletter focused on the intersection of creators and sports. | |
Geekout | Weekly newsletter for creators and social media managers by Matt Navarra |
📲 People to follow on X & LinkedIn
Accounts to help you level up your knowledge.
Reporter at The Information covering the creator economy. | |
Co-founder and co-host of Colin and Samir. | |
Co-founder and co-host of Colin and Samir. | |
Founding CEO at NightMedia, manager for the biggest creators in the world like MrBeast. | |
CEO and Co-Founder of LinkedIn influencer marketing agency. | |
Influencer marketing & creator economy expert, author of Lindsey Gamble newsletter. | |
Former creator manager, agent, and executive, now helping creators improve their businesses. | |
Tech executive, policy advisor, board director, and investor. | |
Creator economy reporter at Business Insider | |
Creator economy & tech/media innovator. | |
Deputy editor covering creators at Passionfruit | |
CMO, brand advisor and adjunct instructor at UCLA. Author of ICYMI newsletter | |
Founder of Creator Science newsletter | |
Solopreneur and content creator | |
Head of partnerships & community at UscreenTV, content creator, YouTuber, and podcaster | |
Creator monetization coach and host of Soulcial Scoop Podcast. | |
Founder of the American Influencer Council | |
Founder of Creator Economy Jobs | |
Advisor, creator economy and influencer marketing expert | |
Founder of Women in Influencer Marketing (WIIM) | |
Head of Creators at FanFix | |
Host of Creator Tea Talk | |
Host of The Creator Feed podcast | |
Keynote Speaker, coach and community builder
| |
Founder of Since Tomorrow | |
Product Lead at Roblox, Author of Creator Economy newsletter | |
Creator & journalist (ex Instagram & YouTube), Writer at Forbes | |
Founder at Marketing Examined | |
Author of Overheard by a Creator newsletter | |
Creator of the Athletes’ Economy | |
Digital media veteran and creator economy OG | |
Founder of Creators Guild of America | |
CSO at Tinuiti marketing agency, Angel Investor | |
Lawyer for brands, agencies, and creators at Robert Freund Law |
Global events calendar
Your guide to the year’s top marketing events worldwide
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More resources are on the way…
DM us: Zach Piester or Anthony Back. We’d be happy to add!
✌️ The Superstar team